I'm the one people work with when they're done hiding
If you're sick of feeling like your industry's best kept secret, ready to take your business to new heights (see what I did there? >.<) and know it's time to get over the self-doubt, imposter syndrome and crippling comparisonitis that's kept you playing small so you can finally own your brilliance and share it with more people... I'm really glad you found me.
BUt here's the hard truth...
...they're the reason people less skilled, less experienced and less caring than you seem to be killing it in business while you watch on from the sidelines, quietly (or not so quietly) despairing.
Between the self-doubt, imposter syndrome and marketing-related overwhelm, you probably find yourself solely focused on behind the scenes work and never prioritising public expression.
And even if you *do* make it a priority, you default to throwing money at it - hiring experts, signing up for courses, purchasing templates - but never taking ownership of it. Because let's be honest: it's a daunting and demanding undertaking.
And as long as you keep trying to outsource your magnetism to "experts", you're avoiding the most important work you'll ever do. Not just for your business and this particular chapter of your journey, but for your entire life.
Because when we decide to own our brilliance, to show up and share our ideas, and to allow ourselves to be seen for who we really are, we undergo a complete transformation that leads to us finding our voice, developing unshakeable self-belief, and becoming unapologetically expressed.
And what follows isn't just more enquiries, clients and sales. It's a newfound understanding of our mission. Opportunities more epic than we'd ever dreamed were possible. And a deeper sense of purpose, fulfilment... even freedom.
Yeah, this journey you're embarking on is kind of a big deal.
In Short, you become undeniably magnetic.
- Makeda Andrews (Founder, The Impactful Leader)
[...] it’s what you’ve taught me which is about infusing my personality and fusing who I am into the brand. I've Stepped out of my comfort zone in some major ways and even landed some pretty incredible clients. I’ve been invited to speak at the United Nations about building and motivating teams. I’ve been invited to LinkedIn to do courses on their platform. And I believe it’s because of my recognizable brand. Oh, and you will never find anybody else in this industry that cares as much about you as Kat!"
“I would not have had the myriads of opportunities that I’ve had if it wasn’t for working with you.”
- Sabia Wade (Educator, author, doula)
What makes Kat unique is her whole person approach to coaching and business. She saw me as a human first and a CEO second, which is rare - most coaches go directly into business without recognizing the humanity in leaders. Kat will listen to what you say and what you don't say, calling you out (with love!) on where you're not supporting yourself and where you're playing small. Through our work, I landed a huge client with a long term contract that is completely in alignment in all the ways, created executive coaching packages with higher pricing but also created a group offering to create accessibility (balance!), landed a huge aligned client at an impact fund, and I've learned how to divide my energy in a way that cares for my community but places me as a priority on my list too!
"I really enjoyed Kat telling me like it is and calling me out (with love and care!)..."
- Randi (Director)
The confidence shift has already changed how I show up at work - and somewhat how I see myself. I’ve started sharing my perspective more clearly, speaking up in bigger ways about leadership... I’m proud that I’m showing up as myself, not a polished, brand-y version of me, but the real version: clear, candid, and maybe a little bit provocative.
It was honest, intuitive, flexible, and incredibly validating... Kat didn’t just coach me in the abstract, she adapted based on what I actually needed. When I was blocked, she helped me find my voice. When I started writing, she became a strategic editor and copy partner... I never felt like a 'client' in a program. I felt like a person in a real creative partnership.
“I’m proud that I’m showing up as myself, not a polished, brand-y version of me...”
- Tobias Bürger (Founder, Vector Partners)
Kat has a great ability to pull you out of the rabbit hole and give you a fresh perspective that’s completely tailored to you. She helped me overcome resistance and find the fuel for starting my own business – something I never thought I’d do. I’ve unlocked a lot of self-belief, already signed numerous clients, am close to break even, and am now betting entirely on myself. It has become clear to me what I want and what is important for me... I just booked three months in Brazil to flee the winter in Berlin which wouldn't have been possible in a permanent job engagement.
“My self doubt was reduced to a level where I decided to start my own business. To go out there and show what I'm made of.”
- Matt Wolfe (Enterprise Transformation leader)
I thought this was all about launching my coaching business and creating a ton of content. But the universe ended up giving me exactly what I needed, even though it wasn't at all what I had expected or planned for. I had this idea that instead of trying to make other leaders better leaders, maybe it was time for me to step up and be a leader myself. And voila, that's exactly what happened - I found myself in this role as the transformation leader, the face of the agile transformation. I used to approach things very cognitively, with a lot of self-awareness but not enough self-care. Now I'm more embodied - my whole system is involved, not just my head. That's allowed me to truly trust myself in a way I didn't before.
“I’d spent years trying to make other leaders better. What I hadn’t done was claim that role for myself.”
- Steve "The Elevator Guy"
I assumed that a Personal Brand Coach would write a few posts for me, show me a few things, and then turn me loose. Kat encouraged me to write my own posts so that the posts better represented who I am. She walked me through the whole process and pushed me to try new things. Kat gave me so much confidence just to be able to start. I knew I wanted to do this for a long time and just like I just couldn't get over that hump, but Kat got me over it – and so much further than I even thought I would be.
“I wanted to do this for a long time and I just couldn't get over that hump, but Kat got me over it...”
You’re done playing by other people’s rules & “shoulding” your way through life, ready to find YOUR way of operating
You know you could be charging more, sharing more, or showing up more fully but keep getting stuck on the *how*
You’ve got strong opinions and a lot to say but there seem to be invisible blocks stopping you from expressing them
No matter how much you've tried to force it, traditional business, marketing & sales tactics never seem to work for you
You’re a deep (and sometimes over) thinker and know it's a double-edged sword. You can be your own worst enemy
You’re a purpose-driven founder, creative or small business owner who wants to make a bigger impact through your work
Business is about more than money to you. It's a way of expressing yourself, feeling fulfilled & being of service
You love personal development & introspection and understand that we can't improve our outer reality without exploring our inner reality (thoughts, beliefs, narratives)
You want a coach who can provide all the answers and help you avoid the discomfort of uncertainty
You’re not open to exploring the emotional, somatic, and psychological patterns that shape how you show up
You value looking good over authenticity, and being liked over being truthful or impactful
There's a sense of urgency around how quickly this work pays off because you need results like, yesterday.
You’re not willing to receive feedback or take responsibility for the part you're playing in the results you're getting
You want a step-by-step blueprint or plug-and-play strategy because you need a guarantee that this will "work"
Your primary motivator in business is making money -- you don't really care about how you earn it
Investing in this right now would put you under financial strain and even considering it makes you feel a bit squeamish
For context: I've found that most people try to approach it by starting with phase 3 & 4 together, then moving to 1, mostly skipping 2, and rarely ever getting to 5.
Visibility & thought leadership is a process not a project. And 11 years of trial and error (with clients but also in building my own personal brand and business) has shown me that while not all progress is linear, the actual process is made so much simpler when we approach it in phases. I break down these 5 phases for you below so you know exactly where we're going and what each phase involves.
→ Developing an Imposter Syndrome Prevention Protocol
→ Setting up your Personal Knowledge Management hub
→ Mapping out your first content Magnetism Experiment
→ Creating minimum viable visual brand + publishing guidelines
→ Hitting publish on your first piece of thought leadership content
With my support, during this phase you'll be:
This is about everything that happens in the lead-up to hitting publish on that first piece of thought leadership content, which includes a combination of self-inquiry, strategy mapping, systems set up and most of all, working through the internal and external blockers to action. Because this isn't just about you committing to the journey -- it's also about you owning the fact that you do have something to contribute, and energetically choosing to take up more space in the world (and in particular, online).
With my support, during this phase you'll be:
→ Collecting + working your ideas within your PKM hub
→ Making regular publishing your new baseline
→ Working through the inevitable mindset "stuff" that comes up
→ Troubleshooting your workflow friction as you keep moving
→ Hitting your output specific goal (i.e. 30 pieces of content)
Now you've overcome those initial hurdles, your challenge is to show up consistently and make publishing regularly your new normal. During this phase you'll be working to bridge the gap between the ideas floating around in your mind and them being articulated in a way that others can interact with them. And as this is the phase when the most mindset "stuff" comes out to play, we'll be troubleshooting in real time and helping you develop the tools and internal resources you need to face fears, manage doubts, and increase your capacity for visibility.
→ Running experiments to discover your unique style of expression
→ Using systems like Human Design to better understand your onlyness factor
→ Refining your workflow around your unique mode of operating
→ Drafting your core tenets / philosophies / bold ideas / frameworks
→ Giving your profiles a makeover with the next iteration of your positioning
With my support, during this phase you'll be:
As you find a healthy publishing rhthym and the friction around sharing your ideas reduces, you increase your capacity for curiosity, creativity and play. Which is why this phase is all about leaning into the things that will allow you to stand out online (aka differentiation), create resonance (aka magnetism) with your ideal audience, and to make your message more memorable (aka sticky) to the people ready to receive it. So with a combination of introspection and outward exeriementation, we're going to lean in to what makes you unique and as a bonus, make content creation even more fun & fulfilling.
With my support, during this phase you'll be:
→ Learning to understand, track & actually enjoy publishing metrics (analytics)
→ Making data-driven decisions about your content + visibility strategy
→ Running mini experiments to increase reach, retention, engagement & more
→ Refining your "packaging" (brand guidelines, profiles etc)
→ Getting strategic about your client/audience journey + longer term goals
You've overcome so many blockers, you're no longer letting doubt mess with your output, and you're seeing clearly that you are a niche of one. NOW we can get serious about mastery: developing your skillset and refining your strategy to reach more people and share your ideas in a way that makes a meaningful impact, while attacting you the attention and opportunities you deserve. This is where you start to see that making those 1% improvements over and over again is all that's required to eventually achieve everything you've been dreaming of (it's cheesy but it's true!)
→ Creating your leveraged (impact > effort) visibility strategy
→ Refining your core frameworks/big ideas to be repackaged as needed
→ Pursuing a borrowed audience opportunity (i.e. podcast guest, speaking gig)
→ Developing "sales" assets (media pages, speaker packs, pitch deck/proposal)
→ Developing evergreen I.P. assets (i.e. long-form essay, workshop or digital product)
With my support, during this phase you might* be:
The past 4 phases required a ton of consistent output from you, and the good news is that this phase allows you to work smarter, not harder. We're ready to make some long-game moves, prioritising sustainability and ways we can leverage your energy (and I.P.) so with all of that self-awareness and data we collected along with that growing body of work, we'll be able to map out a plan and build the assets required to reach larger audiences with less effort. Think borrowed audiences, search engine optimised content, high value assets (keynote talks, workshops, books etc). The stuff that allows you to do the work once then reap the benefits for years to come.
The past 4 phases required a ton of consistent output from you, and the good news is that this phase allows you to work smarter, not harder. We're ready to make some long-game moves, prioritising sustainability and ways we can leverage your energy (and I.P.) so with all of that self-awareness and data we collected along with that growing body of work, we'll be able to map out a plan and build the assets required to reach larger audiences with less effort. Think borrowed audiences, search engine optimised content, high value assets (keynote talks, workshops, books etc). The stuff that allows you to do the work once then reap the benefits for years to come.
As you've probably already noticed, with our desire to be seen comes a whole bunch of fear and resistance to match. Fear of rejection, criticism, of judgement, of looking silly. Nervous system activation. Over-thinking. Procrastination. Throwing money to try and purchase a guarantee it'll work. The list goes on!
So as you're progressing through these 5 phases, there's also ongoing invisible/behind the scenes work playing out. Which is where Phase 0 comes in...
A QUICK INTERLUDE TO SAY:
And some of the other tools in my toolkit include:
→ Explore earlier experiences where visibility/being noticed was unwelcome
→ Use the Gene Keys to identify your core visibility wounds & how they show up
→ Utilize somatic parts work to uncover internal resistance causing procrastination
→ Notice and name your default protective patterns that are being activated
→ Design experiments specifically to disrupt and heal those patterns
SO, AS WE MOVE THROUGH THIS JOURNEY WE MAY BE GUIDED TO:
This is less of a phase and more about the "invisible" work we need to do at every phase of your journey in order to ensure that your becoming is keeping up with what you're building and sharing. Our fears and visibility wounds can lead to self-sabotaging patterns and nervous system dysregulation if parts of us associate being seen with being at risk of harm. So there will be ongoing visibility capacity building work we need to do to ensure that what you're doing/achieving is sustainable. What this work actually looks like depends on your unique blueprint and background, so the following examples are just a tiny cross-section of what we may explore together.
- ANTARAA (Founder, Civis Vote)
“...she helped me hone my authentic voice and share it with the world!”
Kat is a great coach who invests a lot of time in each of us - and has a very hands-on approach to problem solving. She brought the best out in me and as a result, helped me hone my authentic voice and share it with the world. From the outset, Kat had a clear plan of action and seamlessly helped me identify and tackle my biggest challenges. From building systems to help me succeed in the overwhelming process of content creation to giving me an organised way to track my work and progress, I’m excited that I now have a framework to follow!
- Tati (Licensed therapist + coach)
“I feel more confident in my business overall and am overthinking things less.”
I'm now giving myself the permission to make decisions that feel aligned with my values and desires in my business. Rather than striving for perfection or shoulds, I am more focused on simplifying the client journey and my own marketing efforts, along with taking aligned action and trusting myself. I have really enjoyed working with Kat and appreciate all of her guidance, support, and insight to help me achieve an outcome even better than what I had hoped for!
- Krista Marie (Website designer)
“I didn't even know a month ago that I could be that person.”
When you put in the intentional work to just put one foot in front of the other and keep showing up in a way that feels good for you and what you need in that moment, it's just really incredible the things that happen. And this is the first rebrand where I actually I'm now like, "this is dialed in". It really feels like this is the deep breath that I needed inside my business.
- Shannon Droeske
“It’s funny how we overthink the things that mean the most to us, hey?”
”
It was time for me to take my business to the next level, perfectionism had set in and I was stuck, completely unable to move forward. I had overthought everything to such an extent, it felt like my brain was on fire. Not only did Kat help to create some kick-ass messaging and a plan to roll it out, but she helped me to remove the blocks that were preventing me from moving forward, shifted my entire mindset to get me back into the creative space I needed to be. Booking my session with Kat is one of the best investments I’ve made in myself and my business.
In Other words, the program that helps you become an embodied thought leader rather than trying to play the part of "online expert" while simultaneously feeling like a fraud.
Structured and curriculum backed, this is a high touch 1:1 program where you get access to me as your coach, strategic partner, creative collaborator and sounding board. Where we'll cover everything strategy mapping to skills development as a content creator, overcoming psychological blocks and increasing nervous system capacity, to message & positioning development and how to express yourself unapologetically.
A 6 month thought leadership and visibility coaching container for mission-driven founders, service based business owners & solopreneurs (including coaches, strategists, speakers, online educators) ready to become known as industry leaders.
INTRODUCING
Over the course of 6 months, through a combination of real-time coaching & strategy workshopping along with asynchronous communication (including reviews and feedback) and self-paced curriculum, we'll be working through those phases I shared with you at the pace that suits where you're at.
Each phase will include a combination of guided exercises, educational content and experiments. And as you move through the process, you'll have access to me in my many identities as coach, strategist, copywriter, educator, cheerleader, facilitator.
My ultimate goal is to be here to remove all obstacles to your progress and ensure you keep moving because most of the magic happens through action. Which coincidentally, also happens to be where most of the challenges arise!
PLEASE NOTE: Our monthly sessions will be scheduled in advance so we're committed to a regular rhythm that provides accountability as you'll need to show up regardless of where you're at in the process (no pushing back "until you've completed XYZ") whereas the 30 minute sessions are designed for time-sensitive troubleshooting of any challenges that arise, whether they be psychological, strategic, creative or logistical.
USD 10,000 or 2000 x 6 // AUD 15,000 or 2750 x 6 incl GST
Sound like exactly what you've been craving? Then lets explore next steps together (below)
+ become a magnet for dream opportunities
+ attract higher quality clients
+ start sharing more unapologetically
+ uncover your unique perspectives
+ Rediscover joy in your creative process
+ overcome your fear of being seen
+ trust & listen to your inner knowing
+ reconnect with your deeper "why"
This is a process of inside out transformation for you the founder AND you the human being. It's about becoming a fully embodied, authentically expressed thought leader. And along the way, you can expect to...
To risk stating the obvious:
1. WATCH THIS SHORT VIDEO I MADE FOR YOU
It dives deeper into my methodology and what to expect from the journey so you can make sure it's something you're ready to commit to.
2. Complete the application Form
Tap the link under the video to tell me about your background, your goals, your challenges, and your hopes for this potential partnership.
3. Schedule a time for us to have a chat
We'll meet on Zoom to do a vibe check plus ask each other any remaining burning questions so we know if it's a mutual hell yes.
Alignment > Urgency
STILL HAVE QUESTIONS?
EMAIL ME AT [email protected] OR DM ME ON INSTAGRAM!
Messaging and website are of course huge parts of this process, however *when* we look at them and in how much detail fully depends on the phase we're in. It's during phases 4 and 5 that we get far more specific about your messaging and website strategy, however we'll likely make mini updates during other phases if deemed necessary!
This is one of those "it depends" answers (sorry!) because your business model/strategy/org chart is a major variable here. For personal brand based businesses, yes, these strategies will be one and the same. If you're a founder building your own profile while your business has its own marketing strategy & team, we'll be ensuring your thought leadership strategy complements it, but we won't be working on both strategies at the same time.
Especially for personal brand based businesses (solopreneurs, coaches, service providers etc) when this work directly touches so much of your business, there'll likely naturally be some overlap here. However, our primary focus will always be visibility and your thought leadership journey, and I'll be ensuring we keep those boundaries firmly in place because if we allow ourselves to get distracted, it'll compromise your results within the program.
That said, if you ever need to do a session on something else (i.e. team, offer design etc) you're more than welcome to purchase additional sessions at a VIP client rate where we can dive into it without cutting into program time.
Funnily enough, I used to call myself a personal branding coach and Magnetic Brand Co used to be called The Personal Branding Project. So personal brand coaching and visibility coaching is similar, but here's how I see it as different:
Personal branding is focused mostly on your "packaging". First impressions. Looking the part. Having a snappy elevator pitch and maybe a slick website. But what it often skips over is 1) how you get discovered/seen (visibility), 2) the skills involved in becoming a prolific creator and (eventual) thought leader, 3) the deeper blocks/wounds around visibility. In other words, it tends to be treated as a project rather than an ongoing process and embodiment journey.
We will be touching on all the personal brand elements organically throughout our time together, but my number 1 focus is on helping you become (not just look but also operate and feel like) an embodied thought leader in your space.
How far we get depends on 2 factors: where you're at when we begin and how much time you can dedicate to the work during the program. On average I find that we can safely move through phases 1 - 3 during our 6 months together, and the main question mark is how long we're able to spend in phase 4. If you're loving the momentum we've built and don't want to slow down after the 6 months, you'll have the option to extend with a quarterly package including the same level of support OR move to my group program where you'll still have the curriculum and structure, but replace the 1:1 calls with group calls and asynchronous Q+A. I'll provide all the details in advance of us finishing up so you can make an informed decision!
→ A Google doc "HQ" where session notes, call recordings, homework, guided exercises, recommended resources and more will be stored. You can leave comments for me there and vice versa without losing track of them. Perfect for quick questions & clarifications.
→ A mid-month check-in form where you'll share your updates with me and I'll respond with an audio message that lives in your private podcast feed. Ideal for troubleshooting any obstacles, friction or mindset challenges that have arisen since our call.
→ A content review process where anytime you're working on something, you can submit it to me to look at and provide feedback around which I'll either do in text or video (screen record) format. This is the ultimate project-based learning as I won't just make suggestions/edits, I'll be sharing the "why" behind my recommendations so you're strengthening your skills through these practice/feedback loops.
→ For anything else you need, you can always reach me by email!
Absolutely. Asynchronous support is a huge part of this program as it means you can find a natural flow and build momentum without having to wait for our next call to make progress.
The various other touch points include:
Other than our monthly sessions (plus the on-demand sessions), know that you'll need to dedicate a minimum of 3 hours a week to this work to make steady progress and make the most of our time together. There'll be some pre-recorded curriculum assigned to you each month to review, a handful of guided contemplations, and the experiments themselves. That said, you'll be setting the pace and I'm here to support you at whatever speed works for you. You may find that one month you have 5+hrs a week to spare where the next month you struggle to fit in 2 and that's completely fine.
And I believe that choosing to go on the journey to become more visible won’t just change your life -- it will also transform you as a human.
Almost 9 years ago when I decided it was a good idea to “build a personal brand” and launch a YouTube Channel, I had no idea that it would lead to opportunities better than what I'd even dreamed up for myself. Example: after years of slogging away at auditions as an actor, I attracted a TV presenting opportunity thanks to a producer stumbling across my channel.
But beyond the views, downloads and other success metrics, the most fulfilling part of the journey is how going on it led me to my true calling -- helping people like you become known for your own brilliance.
In my quest to learn all there was to know, I invested multiple 6 figures and thousands of hours into coaching and education… and yet it was through 7 years of coaching others that I kept seeing that most of what people taught was incomplete at best and harmful at worst. Because while everyone was selling paint-by-numbers approaches, they were overriding the most essential part of the process: who we are.
Our blueprint is what makes us magnetic and completely unique. Our natural mode of operating is the key to developing a powerful creative process. Our fears and protective patterns are the sources of our own potential sabotage. So unless we approach this from the inside out, we’re setting ourselves up to fail.
We all need structure and strategy to succeed, of course. And with my background as a copywriter, messaging strategist & personal branding coach, I have that aspect covered. But the reason my clients choose to work with me is because of how I can support you, the individual. To help you break through your own limiting beliefs and patterns, to develop skills, clarity and confidence, and to fully and authentically express who you are and what you care about so that you can make your unique mark on the world.
In case we've never officially met: Hi, I'm Kat!
It wasn't a straightforward path, however.
“
...the growth that happened and the things that I was able to acknowledge within myself during the time that we worked together feels huge. Exponential compared to the work that I've done in the past five years before meeting you.
- ASH, LIFE COACH