For many of us, even considering the possibility of becoming more visible is enough to trigger our deepest wounds and insecurities. Because this whole personal branding journey may look like a purely strategic professional move, it's a bit like a trojan horse. Because when you commit to it, you're essentially signing up for an accelerated personal development course that will require you to face your fears, doubts and darkest shadows... in public.
And sure, there are ways we can try and skip over that "deep stuff". But I don't recommend it. Because on the other side of this work is the confident, grounded, fully expressed version of you you've been sensing was possible but felt just out of reach. Magnetic, embodied and recognised for your unique brilliance. In other words, it's worth taking the scenic route for this particular journey.
(And you probably wouldn't be reading this!)
owning your brilliance
unleashing your voice
developing your ideas
UNCOVERING YOUR MESSAGE
differentiating yourself
EXPANDING YOUR IMPACT
- Makeda Andrews (Founder, The Impactful Leader)
[...] it’s what you’ve taught me which is about infusing my personality and fusing who I am into the brand. I've Stepped out of my comfort zone in some major ways and even landed some pretty incredible clients. I’ve been invited to speak at the United Nations about building and motivating teams. I’ve been invited to LinkedIn to do courses on their platform. And I believe it’s because of my recognizable brand. Oh, and you will never find anybody else in this industry that cares as much about you as Kat!"
“I would not have had the myriads of opportunities that I’ve had if it wasn’t for working with you.”
- Matt Wolfe (Enterprise Transformation leader)
I thought this was all about launching my coaching business and creating a ton of content. But the universe ended up giving me exactly what I needed, even though it wasn't at all what I had expected or planned for. I had this idea that instead of trying to make other leaders better leaders, maybe it was time for me to step up and be a leader myself. And voila, that's exactly what happened - I found myself in this role as the transformation leader, the face of the agile transformation. I used to approach things very cognitively, with a lot of self-awareness but not enough self-care. Now I'm more embodied - my whole system is involved, not just my head. That's allowed me to truly trust myself in a way I didn't before.
“I’d spent years trying to make other leaders better. What I hadn’t done was claim that role for myself.”
- Randi (Director)
The confidence shift has already changed how I show up at work - and somewhat how I see myself. I’ve started sharing my perspective more clearly, speaking up in bigger ways about leadership... I’m proud that I’m showing up as myself, not a polished, brand-y version of me, but the real version: clear, candid, and maybe a little bit provocative.
It was honest, intuitive, flexible, and incredibly validating... Kat didn’t just coach me in the abstract, she adapted based on what I actually needed. When I was blocked, she helped me find my voice. When I started writing, she became a strategic editor and copy partner... I never felt like a 'client' in a program. I felt like a person in a real creative partnership.
“I’m proud that I’m showing up as myself, not a polished, brand-y version of me...”
- Steve "The Elevator Guy"
I assumed that a Personal Brand Coach would write a few posts for me, show me a few things, and then turn me loose. Kat encouraged me to write my own posts so that the posts better represented who I am. She walked me through the whole process and pushed me to try new things. Kat gave me so much confidence just to be able to start. I knew I wanted to do this for a long time and just like I just couldn't get over that hump, but Kat got me over it – and so much further than I even thought I would be.
“I wanted to do this for a long time and I just couldn't get over that hump, but Kat got me over it...”
- Tobias Bürger (Founder, Vector Partners)
Kat has a great ability to pull you out of the rabbit hole and give you a fresh perspective that’s completely tailored to you. She helped me overcome resistance and find the fuel for starting my own business – something I never thought I’d do. I’ve unlocked a lot of self-belief, already signed numerous clients, am close to break even, and am now betting entirely on myself. It has become clear to me what I want and what is important for me... I just booked three months in Brazil to flee the winter in Berlin which wouldn't have been possible in a permanent job engagement.
“My self doubt was reduced to a level where I decided to start my own business. To go out there and show what I'm made of.”
When I first became a freelance copywriter 11 years ago, I thought I was about to experience a life of freedom… ha! Before I knew it I was overworked. underpaid & terrified to say no to even the crappiest of clients. After an exhausting few years, it hit me: in order to attract better clients, charge bigger prices and ditch the “where’s the next project coming from” anxiety, I needed to build a personal brand. Spoiler alert: it worked.
- ANTARAA VASUDEV
“...she helped me hone my authentic voice and share it with the world!”
Kat is a great coach who invests a lot of time in each of us and has a very hands-on approach to problem solving. From the outset, she had a clear plan of action and seamlessly helped me identify and tackle my biggest challenges by building systems to help me succeed in the overwhelming process of content creation. Kat was able to bring the best out in me and set me up with a framework for success. As a result, she helped me hone my authentic voice and share it with the world!
- MATT WOLFE
"Now I'm more embodied - my whole system is involved, not just my head."
I had this idea that maybe it was time for me to step up and be a leader myself. And voila, that's exactly what happened - I found myself in this role as the transformation leader, the face of the agile transformation. I used to approach things very cognitively, with a lot of self-awareness but not enough self-care. Now I'm more embodied - my whole system is involved, not just my head. That's allowed me to truly trust myself in a way I didn't before.
- STEVEN BRYANT
“Kat gave me so much confidence just to be able to start.”
I assumed that a Personal Brand Coach would write a few posts for me, show me a few things, and then turn me loose. Kat encouraged me to write my own posts so that the posts better represented who I am. She walked me through the whole process and pushed me to try new things. Kat gave me so much confidence just to be able to start. I knew I wanted to do this for a long time and I just couldn't get over that hump, and she got me over it – and so much further than I even thought I would be.
- ROBYN WIGMORE
“I can now communicate what my brand is and know who I'm trying to reach.”
The changes since I've worked with Kat have been subtle and yet dramatic. I've come to understand myself and my business and get clarity that I've never had. People comment constantly on how beautiful our brand is and how they understand what we are on about and how they relate to it. I honestly couldn't have done this without Kat, and the amazing thing is that she leads by example so that it's inspired me to just "do the thing".
- STEPHANY LAU
“Kat is so gifted with taking theory and concepts and breaking them down into applicable insights for day-to-day life. ”
I've had multiple Human Design readings to build self-awareness as an entrepreneur, but Kat was the first person to really help me understand the impact that my Design can have on my business (and beyond!) I really value the practical action steps she gave in our session and how she walks the talk by readily sharing her experience on this journey.
- BEN SALTER
“The overall clarity I have now means I can get on with it all, firing on all cylinders”
"I had most of the pieces and an idea of where it should go, however was lacking the ability to bring it all together. The overall clarity I have now means I can get on with it all firing on all cylinders toward a clear direction. That’s a priceless outcome - I should’ve done it earlier! This business is my legacy and there I was actively shaping and improving it with someone I consider a true master of her craft!”
If you're hearing a call to something new, it can be tempting to jump right in a do some drastic. Quit your job, rebrand your business, launch a podcast. But what we often forget is that the "what" we want is about something deeper: a whole new way of being. Your "why". And once that becomes clear your path starts to open up. Which is why I created Mythic Journey: the treasure map for your next level life.