TRANSFORMATION FROM THE INSIDE OUT
The Becoming
A 10 month coaching portal for big-hearted humans who know the life they've been living has reached its expiry date. Who are ready to build something that's a genuine expression of who they are. And who know they *could* do it alone, but would much rather find a guide to walk beside them for the journey.
Because this isn't some surface-level change you're looking to make. This evolution goes right to the core of your being and is going to have a ripple effect throughout your entire life. Which is exciting and, of course, more than a little bit terrifying.
When the call to our next chapter gets louder, so does the fear and doubt. The voice of "reason". Of logic. Of all the arguments for staying put, delaying action, accepting what you have as enough. And if you manage to get past all of that, then comes the real question:
"WHAT AM I EVEN BEING CALLED TO?"
When you know the next chapter can't be rushed or forced... but you can't wait any longer to take the first step.
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At the center of your being, you know who you are and you know what you want.
IN THE (TRANSLATED) WORDS OF LAO TZU:
This quote is central to my coaching philosophy. I genuinely believe you know exactly what you're being called to. At least, you know how you want to feel, what you want to experience, and how you want to spend your time.
So this coaching container isn't about telling you what you should do. Instead, I'm here to help you remove all of the obstacles to you being able to access (and trust... and act on) your own internal guidance system. Because I fully believe that the most fulfilling, successful, purpose-driven, joy-filled version of your life requires YOU to be in the driver's seat.
"I used to be constantly ‘learning’ from and comparing myself to people around me, always looking for the ‘secret’ to business."
Kat helped me see that success doesn’t come from anything external… It comes from knowing and understanding myself on the deepest level, and then creating from the inside out. Kat has supported me to deepen my understanding of who I am and what I truly want, and then to turn that internal clarity into aligned action. Yes, those actions led to me landing my highest paying client yet—a win that would have felt like everything to me 12 months ago. But the real transformation has been the inner peace, the confidence, and the self-belief I now have, which I know I’ll carry into everything else I do and every decision I need to make in my life and business. That is life changing!
PROOF IT'S POSSIBLE
- Erin Butler
"I really enjoyed Kat telling me like it is and calling me out (with love and care!)..."
What makes Kat unique is her whole person approach to coaching and business. She saw me as a human first and a CEO second, which is rare - most coaches go directly into business without recognizing the humanity in leaders. Kat will listen to what you say and what you don't say, calling you out (with love!) on where you're not supporting yourself and where you're playing small. Through our work, I landed a huge client with a long term contract that is completely in alignment in all the ways, created executive coaching packages with higher pricing but also created a group offering to create accessibility (balance!), landed a huge aligned client at an impact fund, and I've learned how to divide my energy in a way that cares for my community but places me as a priority on my list too!
PROOF IT'S POSSIBLE
- Sabia Wade
"...I will truly be able to support my life and my family through my unique gifts."
Each call met me where i was in the moment, no agenda, but a commitment to the arching desire for me to step closer to my business. This has taken a more spiritual, subconscious, somatic direction, as it has needed to as I was clearing out and making space for my next chapter to land. I've come a long long way with my relationship to money, my voice, my value. I feel like "I've “grown up” a lot as a woman and business owner, and gained clarity and structure around the mothers I serve and what my core focus is. My 1:1 clientele has sharpened and I can easily say no to those are not the right fit. I now know that I will truly be able to support my life and my family through my unique gifts.
PROOF IT'S POSSIBLE
- Rebecca, Motherhood Coach
"She helped me overcome resistance and find the fuel for starting my own business..."
Kat has a great ability to pull you out of the rabbit hole and give you a fresh perspective that’s completely tailored to you. She helped me overcome resistance and find the fuel for starting my own business – something I never thought I’d do. I’ve unlocked a lot of self-belief, already signed numerous clients, am close to break even, and am now betting entirely on myself. I would recommend Kat to every leader and owner who knows that there is more possible than what currently is. People who want to change themselves for the better.
PROOF IT'S POSSIBLE
- Tobias, CEO of Vector Partners
"I feel more confident in my business overall and am overthinking things less."
I'm now giving myself the permission to make decisions that feel aligned with my values and desires in my business. Rather than striving for perfection or shoulds, I am more focused on simplifying the client journey and my own marketing efforts, along with taking aligned action and trusting myself. I have really enjoyed working with Kat and appreciate all of her guidance, support, and insight to help me achieve an outcome even better than what I had hoped for!
PROOF IT'S POSSIBLE
- Tati, Licensed therapist + coach
"I would not have had the myriads of opportunities that I’ve had if it wasn’t for working with you."
I feel more confident in my business and am overthinking things less. Rather than striving for perfection or shoulds, I am more focused on simplifying the client journey and my own marketing efforts, along with taking aligned action and trusting myself. I have really enjoyed working with Kat and appreciate all of her guidance, support, and insight to help me achieve an outcome even better than what I had hoped for!
PROOF IT'S POSSIBLE
- Makeda, leadership coach
"...last year, I hit my goal - the most I've ever made in my business, it was almost a 30-40% increase from the year before."
Kat is the cheerleader, best friend, coach, person that you need in your life because it's not just someone just telling you what to do, it's someone who actually cares about your business, who takes the time to literally learn everything about your business so that she can help you analyze it and understand what could be better. So it's an immediate,"yes!" that you are going to make your money back like 10 times over. It's also such an investment in your own self-confidence and your capabilities in your business!
PROOF IT'S POSSIBLE
- Morgan, brand photographer
"...she helped me hone my authentic voice and share it with the world!
From the outset, Kat had a clear plan of action and seamlessly helped me identify and tackle my biggest challenges. From building systems to help me succeed in the overwhelming process of content creation to giving me an organised way to track my work and progress, I’m excited that I know have a framework to follow!
Kat is a great coach who invests a lot of time in each of us - and has a very hands-on approach to problem solving. She brought the best out in me and as a result, helped me hone my authentic voice and share it with the world.
PROOF IT'S POSSIBLE
- Antaraa, Founder: Civis
"I wanted to do this for a long time and I just couldn't get over that hump, but Kat got me over it..."
I assumed that a Personal Brand Coach would write a few posts for me, show me a few things, and then turn me loose. Kat encouraged me to write my own posts so that the posts better represented who I am. She walked me through the whole process and pushed me to try new things. Kat gave me so much confidence just to be able to start. I knew I wanted to do this for a long time and just like I just couldn't get over that hump, but Kat got me over it – and so much further than I even thought I would be.
- Steve "The Elevator Guy"
PROOF IT'S POSSIBLE
Which is why as a guide, I bring years of experience and a range of tools across that entire spectrum.
Chances are you’re coming to me from within your Winter. A time of darkness, of sitting in the unknown, of infinite potential and very few answers. And while it can be very tempting to try and rush into Summer -- skipping the slow emergence in favour of rigid commitments and tangible outcomes as fast as possible — you’d be missing out on the magic of what emerges in that messy in-between.
Which is why this container is 10 months long, allowing for a full creative gestation period. Beginning with deep internal inquiry to better understand what’s awakening in you, followed by a slow emergence into your Spring, where you’ll plant seeds intentionally and nurture them as they take root.
This process is as much about shedding the old as it is about welcoming in the new. And while we can be rooted in a process that allows us to put one foot in front of the other, growth (internal AND external) is rarely a completely linear process. Often requiring us to jump between healing and strategy, stillness and action, visioning and building.
Whatever you’re being called to next isn’t a fixed destination, nor is it something that will appear overnight.
THE JOURNEY
→ Some sessions may include emotional and somatic processing to free up the creative energy that's become trapped in unhelpful loops
→ We may use parts work, archetypes & the Gene Keys to help you reclaim the exiled parts of yourself and bring light to your golden shadows
→ We could do some nerding out on Human Design & astrology to better understand how you're designed to operate & what you're here to express
→ We can utilise narrative therapy and even some hypnosis techniques to replace limiting beliefs with ones that support your new vision
→ When ready, we will run magnetism experiments so you can begin safely taking the action required to allow the path to continue to be revealed
→ Meanwhile you can tell your ego/mind not to stress about the strategy since you're also working with a business coach with a background in copywriting, messaging & brand strategy who also happens to be a tech, systems & automation nerd. So if and when the time comes to get super practical, you'll have all the support you need!
FOR EXAMPLE...
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...the growth that happened and the things that I was able to acknowledge within myself during the time that we worked together feels huge. Exponential compared to the work that I've done in the past five years before meeting you.
- ASH, LIFE COACH
I designed this container for a special kind of human at a specific point in their journey. As you read the list below, you'll know if I'm describing you. If it doesn't resonate, don't fret: you might be a better fit for one of my other offerings.
(click me!)
HOWEVER...
THE ADVENTURER (AKA YOU!)
This might be the right fit if you...
Have been bubbling with creative ideas lately and, while excited to take action, have no idea where (or how) to channel that energy
Have gone through a period of shedding, healing & identity work and are no longer prepared to operate the way you used to
Identify as big-hearted, mission-driven and sensitive -- and have never bought into society's version of "success"
Are sick of choosing between success OR wellbeing, service OR financial abundance, creative flow OR accomplishment
Love exploring new concepts, including things that might be considered "woo", but also identify as being grounded & practical
Feel like you've outgrown your business or the role you've been in -- or if that chapter was closed FOR you
You’ve been feeling called to do something bigger, bolder, and more impactful with your life or work—but don’t know what it looks like (and are almost scared to find out)
This isn't the right fit if...
You need whatever this becomes to immediately generate income -- if that's the case the timing isn't right & that's important to honour
You're not yet willing to spend real time in contemplation, journalling, and sitting with the not-knowing. If you'd rather be building than reflecting, you'll likely find this frustrating.
You're currently in the midst of active trauma or crisis. You'd be better supported right now by a therapist or clinical professional
You're very attached to a specific outcome or a specific way things have to look. This work requires a willingness to let things emerge in their own time rather vs forcing them into form.
You want a step-by-step blueprint or plug-and-play strategy because you need a guarantee that this will "work"
<< GO BACK
The idea of working with Human Design, Gene Keys and astrology as contemplative tools makes you a little uncomfortable. (You don't need to believe in them -- but you do need to be curious enough to explore!)
You can obviously learn more about my story by poking around my website, but I thought what might be most supportive as you decide whether I'm the right guide for you, is to share some insights into how I operate through the lens of Human Design, Gene Keys & astrology -- along with my background.
- As a 3/5 Projector, I've trialled & errored my way through 11 years of self-employment (as well as many career evolutions before that, from musical theatre performer to realtor) -- with 7 of those spent as a coach. Hello, embodied wisdom!
- My completely open Identity (aka G) centre is what helps me see the real you -- your gifts, your internal narrative, your patterns and your potential
- My open Head & Ajna are perfect for making sense of your ideas and seeing things from all perspectives, so you can pick the most aligned path available to you
- Rocking the Incarnation Cross of Tension, I'm here to help create the healthy pressure required for evolution -- that will mobilise you, break through old patterns, and liberate you from both internal and external limitations
- With a ton of Aries placements & being born on a new moon, I'm literally here to help people birth new creations and begin new adventures
- With my Mars & Moon in Taurus, I'm all about vision & values-driven manifestation in the material world through slow & steady progress that honours the cyclical nature of our being (and the creative process!)
- My training in somatic parts work, EMDR, breathwork & movement for trauma, Quantum Human Design coaching & Gene Keys means I have a slew of psychology & spiritual tools to support the identity-level shifts you're needing to embody
- While my background as a copywriter, content creator, messaging & brand strategist and business coach means I can provide the practical and strategic tools you need to actually build the "bridge" that will get you from this chapter of your professional and/or creative expression to the next
In case it wasn't already obvious, I'm Kat!
THE GUIDE
“
Kat will meet you where you truly need her to. The clarity emerges when you commit to a process with her. There is permission, trust, seeking truth beneath stories, space… and practical strategy, insight, guidance and wisdom from Kat's lived experience and integrated lessons.
SUSTAINABLE CHANGE DOESN't HAPPEN BY ACCIDENT.
What to expect during our time together
PERSONALIZED PODCAST FEED
SELF-PACED RESOURCES
ASYNCHrONOUS SUPPORT
DEEP DIVE SESSIONS
THE BECOMING: INCLUSIONS
And whatever's coming next, it has the potential to be life-changing. So it deserves time to emerge organically. And for it to be the most authentic expression of your vision, it also requires a safe, sacred space for it to be nurtured into being. Which is why every touchpoint within this container has been carefully designed to strike the optimal balance of support and spaciousness -- enough structure to keep you moving, enough room for your own wisdom to surface.
Click on those tabs FOR ALL THE DETAILS
THE EXPERIENCE
These are longer sessions because they give us time to dance between the inner work and the outer work. There will likely be a combination of educational content (helping you better understand how you operate and why), some therapeutic tools (for unblocking, processing & integrating), and some action mapping to ensure that whatever is emerging internally can be embodied & expressed in your outer reality.
+ In month 10 we'll meet for around an hour to spend some time reflecting on your journey, celebrating your growth, and talking about what's next. You might feel called to set a new goal, to speak the next chapter of your vision out loud, or we can simply cry some happy tears together about all that's unfolded.
9 x Monthly 2hr calls hosted on Google Meet
DEEP DIVE SESSIONS
PERSONALIZED PODCAST FEED
SELF-PACED RESOURCES
ASYNCHrONOUS SUPPORT
DEEP DIVE SESSIONS
THE BECOMING: INCLUSIONS
I deliberately created a lot of spaciousness when designing this offer, because I want you to develop deeper self-awareness & self-trust rather than learning to lean on me for things you're fully capable of figuring out yourself. That said, there's a time and place for ensuring you're on track and not getting stuck, so I'll be checking in midway between sessions to offer any necessary course corrections, or simply provide some more tools/exercises for deepening your existing contemplations.
PS You'll have the option to update me via text or audio message + I'll usually reply via audio (added to your feed!) though may occasionally use video if it's more helpful -- i.e. if providing feedback on something you shared or giving you a mini Human Design lesson!
Monthly between-session async check-ins
THE BECOMING: INCLUSIONS
PERSONALIZED PODCAST FEED
SELF-PACED RESOURCES
DEEP DIVE SESSIONS
ASYNCHrONOUS SUPPORT
ASYNCHRONOUS SUPPORT
Alongside our session work, I'll be sharing all sorts of supplementary resources for you to move through at your own pace. This could look like anything from journalling prompts to assessments, book & podcast recommendations to meditations or even custom hypnosis tracks. Everything will be chosen specifically based on what I believe you most need for where you're at -- and I'll never share arbitrary homework (aka busy work), as I know how precious your time is.
PS While some sessions may include tangible action items, other times I may encourage you to sit in stillness and trust that the answers will come when you're not trying so hard to find them!
Self-paced tools, exercises & resources
THE 4 FOCUS AREAS
THE BECOMING: INCLUSIONS
DEEP DIVE SESSIONS
ASYNCHrONOUS SUPPORT
PERSONALIZED PODCAST FEED
SELF-PACED RESOURCES
SELF-PACED RESOURCES
Along with our session recordings & async audio catch-ups, I'll be curating (and even custom-creating) a ton of resources as we go - teachings, pep talks, card pulls, meditations, visualizations etc - all designed to support your unique journey -- easily accessible, with no risk of getting lost or forgotten. You'll be subscribing to a podcast feed designed completely for you: think of it as part custom course, part resource hub, and something you'll be able to continue utilising long after we finish working together.
PS You can subscribe on Apple Podcasts or Spotify via a secret invite link no one else will be able to access!
A private podcast curated just for you
THE BECOMING: INCLUSIONS
DEEP DIVE SESSIONS
ASYNCHrONOUS SUPPORT
SELF-PACED RESOURCES
PERSONALIZED PODCAST FEED
PERSONALIZED PODCAST FEED
INCLUDED WITHIN THIS CONTAINER:
Interested in working together?
As this is an intimate and high-touch experience limited to a small number of clients, it's important that we're both sure we're the right fit to work together. Please complete an expression of interest form to begin the exploration process. And if you have any questions before you do, keep scrolling for information on how to get in touch.
- 10 months of coaching, high-touch support + intuitive guidance
- 9 x 2hr deep dive sessions hosted on Google Meet
- Call recordings with quality transcripts + AI notes (with permission)
- 9 x asynchronous catch-ups mid-way between sessions
- Tools, resources + recommended action items for between sessions
- Private podcast feed with all recordings + additional curated (and even custom-made) resources
All of the details
This is a brand new offering that will eventually become a group container, and as such, I'm opening up just 3 x 1:1 spots to commence in April at a one-time-only price.
USD: 5000 or 5 x PAYMENTS OF 1111
AUD: 7500 or 5 x PAYMENTS OF 1555
THE NITTY GRITTY
- TOBIAS BÜRGER
"Kat has a great ability to pull you out of the rabbit hole and give you a fresh perspective that’s completely tailored to you. She helped me overcome resistance and find the fuel for starting my own business – something I never thought I’d do. I’ve unlocked a lot of self-belief, already signed numerous clients, am close to break even, and am now betting entirely on myself."
If you’re paying in full, I’m very happy to send you an invoice in EUR, GDP or CAD. However, if you’re opting for the payment plan, you’ll need to pay in USD unless you’re an Australian tax resident in which you can pay in AUD which will include 10% GST.
CAN I PAY IN MY LOCAL CURRENCY?
By special request, I do have an extended payment plan option which will be spaced out over 10 payments. That said, it’s really important that this commitment won’t put you in a challenging financial situation, so please use your own internal guidance system to determine whether you’re confident that you can cover the full 10 payments. And if you’re not 100%, I recommend you check out The Threshold as a more budget-friendly alternative.
Do you have an extended payment plan option?
No worries at all. Depending on how long you're away for, we can either hit pause temporarily or reschedule one of our sessions to accommodate. This container was designed to be real-life friendly, with enough spaciousness to allow for the inevitable ebb & flow in your schedule as well as your energy levels.
What if I have a vacation or something else scheduled in the next 10 months?
For sure! You can either commit to The Becoming in its entirety commencing as soon as you finish The Threshold, or you can treat The Threshold as months 1 + 2 of The Becoming, then continue on for 8 months (in which case you’d receive a 15% discount off the total investment for The Becoming no matter what payment plan you choose).
If I do The Threshold FIRST, CAN I THEN UPGRADE TO THE BECOMING?
Most coaching focuses either on the being OR the doing. This container holds both. We might move from working through a deep internal block, to mapping your positioning, to the practical realities of building something new — sometimes within a single session. I have therapeutic tools available when they're needed and business strategy tools available when they're needed. We go where the work requires.
How is this different from other types of coaching or therapy?
Trust me when I say that our work together is about the process -- about your becoming -- and not about a fixed destination. We don't always need to launch a new thing to experience what we've been craving. Sometimes it's about finding new ways to bring ourselves to what we're already doing, or finding new ways to express ourselves behind the scenes.
I'm here to support you in figuring out exactly what you want, then removing the obstacles that are stopping you from being able to manifest it. Point is: I have no fixed agenda or set expectations for our time together other than you getting exactly what you need out of this. Don't believe me? Read my case study on Matt Wolfe for more evidence!
What if I'm not interested in starting a business, or don't know WHAT I WANT YET?
Absolutely not. I've helped many clients over the years start from absolute scratch, as well as helping existing business owners pivot/redesign, professionals transition to self-employment, and employees launch side-hustles. Whatever you have to work with is exactly what you need to take the next step.
Do I need to have AN EXISTING BRAND AND/OR BUSINESS FOR US TO work together?
Potential burning questions
STILL HAVE QUESTIONS?
EMAIL ME AT KAT@MAGNETICBRAND.CO OR DM ME ON INSTAGRAM!
Maybe it's because you just know this is the type of support you've been looking for and you just need a sign to take action. My take? Signs confirm what we already know deep down. So if this feels right, reach out and let's chat. And if not, let it go for now and give it time to see if anything changes. No rush: I'm not going anywhere!
OH, HEY SCROLLER!
