featured Archives | Magnetic Brand Co

I get it: it’s easy to fall into the “I just need to land a couple more clients” trap. But I’ve learnt the hard way that not all clients are created equal. And while it seems like some extra cash will solve all your problems… nightmare clients can create a whole lot more of them. […]

How to attract clients you actually adore as humans

Branding, Featured, Podcast

Yep, I’m about to undergo a rebrand which means things are about to change ’round these parts. And I’m not just talking about the logo and colours. This rebrand is the result of a huge year of internal growth in 2021 and in turn, “outgrowing” the brand you see right now. So in this episode […]

I’m rebranding and a little terrified – the full story

Branding, Featured, Podcast

If you’re on a mission to make an impact but feel like it’s impossible under your following grows… or want to find a way to become a thought leader in your space but feel like an imposter as long as your audience is so small… this episode is for you. With help from my special […]

Impact and influence have nothing to do with numbers

Branding, Podcast

Imposter Syndrome. EURGH. I’ve never met an entrepreneur who hasn’t experienced it. It tends to get worse the more visible you become (the double-edged sword of building a personal brand!) And yes, I’m now about to tell you that you may actually be playing a role in how bad it is! While imposter syndrome isn’t […]

Ways you’re making your imposter syndrome worse as an entrepreneur

Featured, Mindset

When I first became a freelance copywriter 8 years ago, I thought I was about to experience a life of freedom… ha! Before I knew it I was overworked. underpaid & terrified to say no to even the crappiest of clients. After an exhausting few years, it hit me: in order to attract better clients, charge bigger prices and ditch the “where’s the next project coming from” anxiety, I needed to build a personal brand. Spoiler alert: it worked.



hello there!

Personal branding coach for experts with big hearts (and big resistance).