STRATEGY
INTENSIVES FOR PERSONAL BRANDS + SERVICE BASED BUSINESS OWNERS

PERSONAL BRAND STRATEGY

work
with
ME

You can feel it in your bones that you're *this close* to a major breakthrough. Scrappiness, determination and buckloads of patience got you this far but if you don't change your approach, you know it could keep you stuck. So DIYing, guesswork and "chipping away at things" in your free time are no longer an option. It's time to put your big brand pants on.

YOU'RE IN THE RIGHT PLACE IF

you're ready for YOUR NEXT LEVEL

YOU'RE ABOUT TO DIAL THINGS UP TO 100

YOU'RE PREPARING FOR WORLD DOMINATION

YOU'VE GOT NO MORE TIME TO WASTE

Have so much to offer the world but feel like you're still playing it safe?

Know you've got a story to share but can't quite connect the dots?

Drowning in ideas but overwhelm keeping you from moving forward?

THEN EQUIP YOU WITH WHATEVER YOU NEED TO MAKE IT A REALITY

What you need instead is someone who can use their expertise to take all of that brilliance in your head and turn it into a strategy - and simple, actionable plan - that's going to set you on the trajectory you've been dreaming about.

Forget about fluffy advice, $27 TOOLKITS OR FILL-IN-THE-BLANKS TEMPLATES

YES. YES. YES. yes. yes.

yes. yes. yes. yes. yes. yes. yes. yes. yes.

GOOD NEWS: IT'S NORMAL

Sharing your brilliance with the world (and getting paid to do so) is easier said than done. Endless online courses, guesswork and even trying to reverse engineer what the big name success stories you follow are doing might get you so far, but if you're serious about building a business that changes the world as well as your life, that requires something else completely.

"I would not have had the myriads of opportunities that I’ve had if it wasn’t for working with you."

 [...] it’s what you’ve taught me which is about infusing my personality and fusing who I am into the brand. I’ve been invited to speak at the United Nations about building and motivating teams. I’ve been invited to LinkedIn to do courses on their platform. And I believe it’s because of my recognizable brand. Oh, and you will never find anybody else in this industry that cares as much about you as Kat!"

- Makeda, leadership coach

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PROOF IT'S POSSIBLE

"...last year, I hit my goal - the most I've ever made in my business, it was almost a 30-40% increase from the year before."

Kat is the cheerleader, best friend, coach, person that you need in your life because it's not just someone just telling you what to do, it's someone who actually cares about your business, who takes the time to literally learn everything about your business so that she can help you analyze it and understand what could be better. So it's an immediate,"yes!" that you are going to make your money back like 10 times over. It's also such an investment in your own self-confidence and your capabilities in your business! 

- Morgan, photographer

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PROOF IT'S POSSIBLE

 "I signed two new DREAM clients who truly value what I bring to the table & who I adore working with!"

Kat really understands that personal branding and marketing your business is about so much more than just having a strategy and knowing what to do, it's about having the confidence and belief in yourself and what you do to put yourself out there and be seen. I have finally finished my website, increased my prices, and as soon as I started showing up and marketing myself with this new mindset and confidence, I signed two new DREAM clients who truly value what I bring to the table and who I adore working with!

- Erin, systems expert

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PROOF IT'S POSSIBLE

GET DIRECTION + CLARITY ON YOUR NEXT STEPS WITH A

OPTION 1:

MAGNETIC ROADMAP
SESSION

$597

YOUR ACTION PLAN, MAPPED FOR

HERE'S HOW IT GOES DOWN:

When you're trying to plan your next (or first!) big move for your personal brand, it's normal to get stuck. Whether it's fear, imposter syndrome, overwhelm or a little of each. But if you're sick of delaying the inevitable and know it's time to call in help, say no more. With some fresh perspective, "been there, learned it the hard way" wisdom, and a gentle (or not?) dose of tough love, we'll spend an hour together creating a simple plan + then breaking it into digestible chunks so you can start moving again.

THE ANTIDOTE TO OVERTHINKING, OVERCOMPLICATING and under-action-taking because you can't commit to a next step.

You'll be given a short form to complete that will fill me in on where you're at and what kind of help you need -- the more detail you give me, the more prepared I'll be when we meet!

2

ANSWER SOME Q'S

Our 90 minute session will be hosted on Zoom + after we finish, you'll be given access to a Notion page with your recording, call transcript, action items, recommendations + summary notes!

3

MEET ON ZOOM

Tapping the button below will take you to my scheduler where you can pick a session time that suits you as well as pay for your session upfront to secure your booking.

1

CHOOSE A TIME

INCLUDES:

Pre-session questionnaire

90 minute brand strategy call on Zoom

Notion hub with your notes, action items, recommended resources + call recording

The time I spend "offline" prepping for our session & packaging up your plan

UN-MUDDLE YOUR MESSAGE INTENSIVE

NAIL DOWN YOUR MESSAGING WITH AN

YOUR MESSAGING, UN-MUDDLED FOR

EXAMPLES OF WHAT WE CAN ACHIEVE:

This 2hr messaging workshop means you get access to my brand strategist AND copywriter brain as I walk you through the process of boiling down your messaging to its core so you know who you're speaking to, how to communicate what you do concisely, and how to amp up your content + brand story so it all helps you to stand out in a sea of sameness and position you not only as an expert, but also as someone your audience feels a deep level of connection with. Side effects include more confidence selling + pitching yourself & less over-thinking + content overwhelm!

Includes onboarding questionnaire, 2hr call (recorded), plus 1 complimentary review of the content you've been working on within 2 weeks of the session.

Refining your Brand Compass (aka Mission, Vision + Values) and ensuring they're concise, unique, impactful + actionable

Creating empathy maps for your ideal client (or target audience) avatar/s that outline the most important messages to be aware of

Refining your brand story by making sure it resonates with your audience while establishing know, like + trust in you and your offer/framework

Tightening up your signature offer, framework and/or unique process messaging to create "omg I need that" factor with your ideal clients

Reviewing + refreshing your mini bios and/or one-liner/elevator pitch so you're making the most out of your limited character count (or speed networking intro!)




YOUR TICKET TO COMMUNICATING YOUR VALUE, CLARIFYING YOUR ONLYNESS FACTOR (NICHE!) + WEAVING A MAGNETIC BRAND STORY THAT RESONATES.

$777

Note: How much we get through will depend on a few factors including your knowledge of your audience + how you're best equipped to serve them.

BOTTLE YOUR BRILLIANCE

You + Me + one hyper focused day dedicated to designing a magnetic strategy for one of the core pillars of your brand/business so you can stop putting off the work that'll help you share more of your brilliance with the world.

Available to returning clients only (keep scrolling for more context!)

YOUR STRATEGY, DONE IN A DAY FOR

A deep dive questionnaire to complete before our session that'll get me up to speed on your vision, background + current reality

My own time spent reviewing your responses, doing some research + prepping for the big day

2 x 2hr (ish) sessions on Zoom where we'll be doing all the strategy work with a 1 hour brain break

Me summarizing your action items, tidying up the plan + curating any resources that will help you execute it

Dedicated Notion client hub to house all of the above + your call recordings so you can refer back to them forever

A 30 minute power session to check-in on your progress + answer your Qs within 30 days of the original session

THIS INCLUDES:

On Zoom and over the course of 5 hours (including a break) we'll be mapping out an in-depth strategy for a core pillar of your brand as well as an implementation plan so you walk away knowing exactly what to do next. And while these sessions have built-in structure to keep us on track, they'll be tailored to meet you exactly where you're at - factoring in your skillset, experience, stage of business and available resources.

CAREFULLY DESIGNED SO NOT A MINUTE GOES TO WASTE, YOU'LL HAVE MY UNDIVIDED ATTENTION FOR THE ENTIRE DAY.

$2497

keep reading for more deets

BRILLIANCE

4 WAYS WE CAN
BOTTLE YOUR

ALREADY CONVINCED? SAY NO MORE.

1/ EVERGREEN OR LAUNCH CONTENT STRATEGY

1 DAY, 4 POSSIBLE OUTCOMeS:

We're going to be able to achieve a LOT together, and to make sure our work is the most impactful, we'll center our focus around one particular pillar of your brand and ensure we absolutely nail it.

The following 4 pillars are what most clients choose from, although in special circumstances (i.e. you have a very specific project you need help with that does't fit any of these pillars) I can offer a custom day - providing it falls within my areas of expertise, of course!

3/ FRAMEWORK + SIGNATURE OFFER DEVELOPMENT

For the seasoned service provider who's ready to turn their expertise into a scaleable framework + value based offer, course or info product

For the expert who's ready to start sharing content that gets them known as a thought leader while building demand for their products/services

2/ VISIBILITY + PODCAST PITCHING STRATEGY

For the expert who's sick of playing small and ready to share their message with a much larger audience full of people who need to hear it

4/ CLIENT JOURNEY + OFFER SUITE DESIGN

For the online coach or course creator who's ready to increase their impact, revenue + joy factor with a simpler, more aligned business model

Want one but not an existing client? Book a Magnetic Roadmap Session first + you can credit what you spend on that towards one if we decide it's a good fit for you. More deets in the services guide available below.

With over 10 years of experience helping other people build their brands (as a copywriter, brand strategist + personal branding coach) along with my own journey as an entrepreneur + course creator, I know this to be true: if you truly want to stand out + build an audience of superfans, it takes more than having an expert tell you what to do. As the face of your business + captain of your ship, ownership is the name of the game. Which is why I'm here to co-create the strategy with you and equip you with everything you need to action it so it actually leads to meaningful results.

HERE TO MAKE SURE YOUR STRATEGY INCLUDES THE MOST IMPORTANT FACTOR: YOUR BRILLIANCE

I'm KAT, YOUR BRAND
CO-STRATEGIST

hello there!

I'm the kind of person who wants to know something firsthand (through education, then application & finally, embodiment) before I offer to help others with it. So while I've been working full time as a coach + course creator for 4 years, I bring 11 years first hand experience with me.
  • 2 of those years in marketing & advertising roles
  • 4 years as a freelance copywriter & brand strategist (now having written literally millions of words for my clients!)
  • 9 years of entrepreneurship, building my business
  • 5 of those spent intentionally building my personal brand
As a self-education addict & personal development junkie, I’ve invested over 6 figures & 1000s of hours in courses & coaching. This ongoing up-skilling includes the areas of:
  • Business modelling, leadership & entrepreneurship
  • Brand, messaging & content strategy
  • Conversion copywriting, content creation & storytelling
  • PR, Search Engine Optimisation & organic visibility tactics
  • YouTube, podcasting, blogging & social media
  • Sales tactics, webinar creation & sales funnels
  • Instructional design, course creation & offer design
  • Email marketing, automation & systems design
And some more recent certifications I've received that are relevant to my coaching practice include:
  • Quantum Human Design® Levels 1, 2, 3 & 4
  • QHD® Transformational Coach Certification
  • Sacred Success Coaching Certification
  • Granja Vortex Method (hypnosis)
  • Gene Keys Guide
  • Chanti Zak Quiz Pro
  • The Recipe for SEO Success
  • Copyhackers 10X Emails, Sales Pages & Landing Pages
This is saved for last because I'm not a fan of bragging about my own accomplishments, HOWEVER, I realize you may want to know that I've actually "done the thing" for my own personal brand & business and therefore know what I'm talking about!
  • Built my YouTube channel from 0-15k subs
  • Hit over 1 million views across 73 countries
  • All video production (filming, editing, etc) done by me
  • 0-50k podcast downloads, again, 100% self-produced
  • From earning $25 AUD/hr as a copywriter to $250 USD/hr with clients prepared to wait months to work with me
  • Pivoted into course creation & coaching with no experience and built a sustainable 6 figure business

I did it first, *then* decided to teach it.

MY BACKGROUND

PROOF OF MAGNETISM

WONDERING WHAT'S POSSIBLE?

CHRISTINA MADE 30% MORE WHILE WORKING LESS

“In 2019 I hit a milestone income goal, but I crashed and burned...”

I mean, yay me for reaching that goal, but also at what cost, right? ...And then last year, I made 30% more than that without burning out. And I swear I worked less. Working with somebody who's further ahead in business than you or working with somebody who has strengths where you are weak is very helpful in business. Kat reminds me that it's okay to not push through when you're not feeling like it – and is in my corner celebrating milestones because she knows how much work that was!

- Christina

ROBYN LEARNED TO ARTICULATE HER UNIQUE VALUE

“I can now communicate what my brand is and know who I'm trying to reach.”

The changes since I've worked with Kat have been subtle and yet dramatic. I've come to understand myself and my business and get clarity that I've never had. People comment constantly on how beautiful our brand is and how they understand what we are on about and how they relate to it. I honestly couldn't have done this without Kat, and the amazing thing is that she leads by example so that it's inspired me to just "do the thing".

- Robyn

KRISTA STARTED LANDING CLIENTS WITH EASE

“I didn't even know a month ago that I could be that person.”

When you put in the intentional work to just put one foot in front of the other and keep showing up in a way that feels good for you and what you need in that moment, it's just really incredible the things that happen. And this is the first rebrand where I actually I'm now like, "this is dialed in". It really feels like this is the deep breath that I needed inside my business. 

- Krista

NOT SURE THIS IS WHAT YOU'RE LOOKING FOR?

OH HEY, SCROLLER!

I also offer longer term containers (think 3-12 months) inside my personal brand + business coaching packages which include high touch support to me as your coach, co-strategist, content reviewer & dedicated cheerleader – along other resources like access to my full program suite, custom created hubs, templates & more. Tap that button for more info!