What you need instead is someone who can use their expertise to take all of that brilliance in your head and turn it into a strategy - and simple, actionable plan - that's going to set you on the trajectory you've been dreaming about.
Sharing your brilliance with the world (and getting paid to do so) is easier said than done. Endless online courses, guesswork and even trying to reverse engineer what the big name success stories you follow are doing might get you so far, but if you're serious about building a business that changes the world as well as your life, that requires something else completely.
"I would not have had the myriads of opportunities that I’ve had if it wasn’t for working with you."
[...] it’s what you’ve taught me which is about infusing my personality and fusing who I am into the brand. I’ve been invited to speak at the United Nations about building and motivating teams. I’ve been invited to LinkedIn to do courses on their platform. And I believe it’s because of my recognizable brand. Oh, and you will never find anybody else in this industry that cares as much about you as Kat!"
- Makeda, leadership coach
"...last year, I hit my goal - the most I've ever made in my business, it was almost a 30-40% increase from the year before."
Kat is the cheerleader, best friend, coach, person that you need in your life because it's not just someone just telling you what to do, it's someone who actually cares about your business, who takes the time to literally learn everything about your business so that she can help you analyze it and understand what could be better. So it's an immediate,"yes!" that you are going to make your money back like 10 times over. It's also such an investment in your own self-confidence and your capabilities in your business!
- Morgan, photographer
"I signed two new DREAM clients who truly value what I bring to the table & who I adore working with!"
Kat really understands that personal branding and marketing your business is about so much more than just having a strategy and knowing what to do, it's about having the confidence and belief in yourself and what you do to put yourself out there and be seen. I have finally finished my website, increased my prices, and as soon as I started showing up and marketing myself with this new mindset and confidence, I signed two new DREAM clients who truly value what I bring to the table and who I adore working with!
- Erin, systems expert
YOUR ACTION PLAN, MAPPED FOR
When you're trying to plan your next (or first!) big move for your personal brand, it's normal to get stuck. Whether it's fear, imposter syndrome, overwhelm or a little of each. But if you're sick of delaying the inevitable and know it's time to call in help, say no more. With some fresh perspective, "been there, learned it the hard way" wisdom, and a gentle (or not?) dose of tough love, we'll spend an hour together creating a simple plan + then breaking it into digestible chunks so you can start moving again.
You'll be given a short form to complete that will fill me in on where you're at and what kind of help you need -- the more detail you give me, the more prepared I'll be when we meet!
Our 90 minute session will be hosted on Zoom where you'll be able to record it to refer back to. Make sure you're somewhere you can focus with minimal background noise (camera on if possible!)
Tapping the button below will take you to my scheduler where you can pick a session time that suits you as well as pay for your session upfront to secure your booking.
Short pre-session questionnaire
90 minute brand strategy call on Zoom
Call recording + summary email
$444 voucher towards coaching programs
YOUR MESSAGING, UN-MUDDLED FOR
This 2hr messaging workshop means you get access to my brand strategist AND copywriter brain as I walk you through the process of boiling down your messaging to its core so you know who you're speaking to, how to communicate what you do concisely, and how to amp up your content + brand story so it all helps you to stand out in a sea of sameness and position you not only as an expert, but also as someone your audience feels a deep level of connection with. Side effects include more confidence selling + pitching yourself & less over-thinking + content overwhelm!
Refining your Brand Compass (aka Mission, Vision + Values) and ensuring they're concise, unique, impactful + actionable
Creating empathy maps for your ideal client (or target audience) avatar/s that outline the most important messages to be aware of
Refining your brand story by making sure it resonates with your audience while establishing know, like + trust in you and your offer/framework
Tightening up your signature offer, framework and/or unique process messaging to create "omg I need that" factor with your ideal clients
Reviewing + refreshing your mini bios and/or one-liner/elevator pitch so you're making the most out of your limited character count (or speed networking intro!)
Note: How much we get through will depend on a few factors including your knowledge of your audience + how you're best equipped to serve them.
YOUR STRATEGY, DONE IN A DAY FOR
A pre-session questionnaire to complete that'll get me up to speed on your vision + current reality
2 x 2hr (approx) sessions on Zoom where we'll be doing all the strategy work with a 1 hour brain break
Virtual whiteboard of our plan + sessions notes as well as call recordings for you to keep
2 weeks of complimentary email support for any questions that come up as you action the plan
On Zoom and over the course of 5 hours (including a break) we'll be mapping out an in-depth strategy for a core pillar of your brand as well as an implementation plan so you walk away knowing exactly what to do next. And while these sessions have built-in structure to keep us on track, they'll be tailored to meet you exactly where you're at - factoring in your skillset, experience, stage of business and available resources.
keep reading for more deets
ALREADY CONVINCED? SAY NO MORE.
1/ EVERGREEN OR LAUNCH CONTENT STRATEGY
We're going to be able to achieve a LOT together, and to make sure our work is the most impactful, we'll center our focus around one particular pillar of your brand and ensure we absolutely nail it.
The following 4 pillars are what most clients choose from, although in special circumstances (i.e. you have a very specific project you need help with that does't fit any of these pillars) I can offer a custom day - providing it falls within my areas of expertise, of course!
3/ FRAMEWORK + SIGNATURE OFFER DEVELOPMENT
For the seasoned service provider who's ready to turn their expertise into a scaleable framework + value based offer, course or info product
For the expert who's ready to start sharing content that gets them known as a thought leader while building demand for their products/services
2/ VISIBILITY + PODCAST PITCHING STRATEGY
For the expert who's sick of playing small and ready to share their message with a much larger audience full of people who need to hear it
4/ CLIENT JOURNEY + OFFER SUITE DESIGN
For the online coach or course creator who's ready to increase their impact, revenue + joy factor with a simpler, more aligned business model
Want one but not an existing client? Book a Magnetic Roadmap Session first + you can credit what you spend on that towards one if we decide it's a good fit for you. More deets in the services guide available below.
With over 10 years of experience helping other people build their brands (as a copywriter, brand strategist + personal branding coach) along with my own journey as an entrepreneur + course creator, I know this to be true: if you truly want to stand out + build an audience of superfans, it takes more than having an expert tell you what to do. As the face of your business + captain of your ship, ownership is the name of the game. Which is why I'm here to co-create the strategy with you and equip you with everything you need to action it so it actually leads to meaningful results.
“In 2019 I hit a milestone income goal, but I crashed and burned...”
I mean, yay me for reaching that goal, but also at what cost, right? ...And then last year, I made 30% more than that without burning out. And I swear I worked less. Working with somebody who's further ahead in business than you or working with somebody who has strengths where you are weak is very helpful in business. Kat reminds me that it's okay to not push through when you're not feeling like it – and is in my corner celebrating milestones because she knows how much work that was!
“I can now communicate what my brand is and know who I'm trying to reach.”
The changes since I've worked with Kat have been subtle and yet dramatic. I've come to understand myself and my business and get clarity that I've never had. People comment constantly on how beautiful our brand is and how they understand what we are on about and how they relate to it. I honestly couldn't have done this without Kat, and the amazing thing is that she leads by example so that it's inspired me to just "do the thing".
“I didn't even know a month ago that I could be that person.”
When you put in the intentional work to just put one foot in front of the other and keep showing up in a way that feels good for you and what you need in that moment, it's just really incredible the things that happen. And this is the first rebrand where I actually I'm now like, "this is dialed in". It really feels like this is the deep breath that I needed inside my business.
I also offer longer term containers (think 3-12 months) inside my personal brand + business coaching packages which include high touch support to me as your coach, co-strategist, content reviewer & dedicated cheerleader – along other resources like access to my full program suite, custom created hubs, templates & more. Tap that button for more info!