How to create content that actually leads to clients

If you’re sick of wondering what to post, over-thinking every caption, questioning whether social media (and content creation in general) is worth the effort… this is the episode for you.

In part 2 (of 3) of this social media series, we’re breaking down the strategy behind content (in particular, the content you share on social) that actually helps turn followers into paying clients.

Spoiler alert: it involves speaking to people at all stages of customer awareness which may mean getting outside your content comfort zone!