How to choose the best social media platforms for your brand

Do you find yourself using some social platforms because you think you “have” to? Or jumping between them because you’re not sure which ones work best? Or trying to be on all of them because you’re scared if you’re not, you could miss crucial opportunities?

You’re not alone! Each social media platform has its own pros and cons, different demographics and of course a different format for sharing your content. And choosing the right ones to suit both you AND your audience is important. Which is why in this episode we’re diving into each of the main social media platforms that are currently working for brand and business building, identifying the positives and negatives, then talking about the questions you need to ask to figure out which ones are going to work best for you.

Today we’re specifically talking about Twitter, Facebook, Instagram, Pinterest and YouTube (sure, it’s a search engine but it’s also social!) — and stick around to the end because I have an important reminder for you about why social media isn’t the end game.