Creating a content strategy to work smarter, not harder

If you’ve ever felt like you spend way too much time creating content that seems to lead to zero results for your personal brand or business, you’re not alone. I’ve been there and have made ALL the mistakes.

In today’s episode, I’m going to try and provide some clarity around content strategy – including the why, the what and the how – so you can start to map out a plan for yourself that doesn’t take over your life and actually helps you to build a profitable (and not just popular) brand.

Stay tuned for next week’s episode when we’ll dive into building out a content calendar to help you stay consistent and make sure you’re posting the right stuff at the right time!