There’s only one thing that will GUARANTEE you’ll never achieve the results you want in your brand: You never taking action.In fact, you’re more likely to achieve success with NO strategy but constant action than the perfect strategy and inconsistent or no action. So today’s episode is dedicated to ensuring you take then action that […]
Messaging. The thing we know we need to pay more attention to, but at the same time fills us with dread. “I’m not a copywriter!” “I’m no good with words!” “I just don’t know how to explain the value of what I do!” If that sounds like you, know you’re not alone. Brand messaging is […]
While everyone’s timeline and growth trajectory looks different, the fact is that to reach the “pinnacle” of your brand-building journey (phase 5!) there are steps we just can’t skip. And even though challenges, obstacles and the occasional “what am I doing with my life?!” are inevitable… I’m here to provide more than just some encouragement […]
I get it: it’s easy to fall into the “I just need to land a couple more clients” trap. But I’ve learnt the hard way that not all clients are created equal. And while it seems like some extra cash will solve all your problems… nightmare clients can create a whole lot more of them. […]
Yep, I’m about to undergo a rebrand which means things are about to change ’round these parts. And I’m not just talking about the logo and colours. This rebrand is the result of a huge year of internal growth in 2021 and in turn, “outgrowing” the brand you see right now. So in this episode […]
If you’re on a mission to make an impact but feel like it’s impossible under your following grows… or want to find a way to become a thought leader in your space but feel like an imposter as long as your audience is so small… this episode is for you. With help from my special […]
Sick of spinning your wheels, working your butt off… and not actually seeing results that match the effort you’re putting in? This one’s for you! Whether you’re a freelancer, solopreneur, small biz owner or aspiring thought leader, the 5 strategies I’m sharing in this episode are guaranteed to help you make traction and build momentum […]
It’s burnout season – but before we blame all of our exhaustion on the end of the year, I think we’d better first have a chat. Countless conversations with stressed out solopreneurs this year have revealed a pretty interesting pattern to me that I’ll be unpacking in this episode. A specific cycle that leads to […]
This year did not play out the way I thought I would. Instead of the year I *hoped* I would have, I got the year I needed… a year that highlighted my weak points, the gaps, the things that were stunting my growth. You may have noticed I spent a lot of the year behind […]
Imposter Syndrome. EURGH. I’ve never met an entrepreneur who hasn’t experienced it. It tends to get worse the more visible you become (the double-edged sword of building a personal brand!) And yes, I’m now about to tell you that you may actually be playing a role in how bad it is! While imposter syndrome isn’t […]
When I first became a freelance copywriter 7 years ago, I thought I was about to experience a life of freedom… ha! Before I knew it I was overworked. underpaid & terrified to say no to even the crappiest of clients. After an exhausting few years, it hit me: in order to attract better clients, charge bigger prices and ditch the “where’s the next project coming from” anxiety, I needed to build a personal brand. Spoiler alert: it worked.
I'VE BEEN INVITED TO SPEAK AT THE UNITED NATIONS.
I'VE BEEN INVITED BY LINKEDIN TO DO COURSES ON THEIR PLATFORM. AND I HONESTLY BELIEVE IT'S BECAUSE OF MY RECOGNIZABLE BRAND.