Backstories, Brand stories + One-liners… oh my!

If you’ve ever struggled to write your own content, explain what you do or introduce yourself with confidence… you might be missing one of 3 brand fundamentals that I’m talking about today.

Your backstory, your brand story (whether for a personal brand or a “business” brand) and a one-liner or elevator pitch are all foundations of brand building that so many of us skip because they seem like they’re a bit dry or too much work.

Today I’m going to share…

• My own failure to use them (and what it cost me)
• What each of these 3 things are and where you’ll use them
• How to create the right balance of personal and professional in your backstory
• The brand story framework that changed the course of my business
• And an example of how to write a memorable one-liner

Grab a notepad and pen because this episode is jam-packed!