February 7, 2020
If you’ve ever struggled to write your own content, explain what you do or introduce yourself with confidence… you might be missing one of 3 brand fundamentals that I’m talking about today.
Your backstory, your brand story (whether for a personal brand or a “business” brand) and a one-liner or elevator pitch are all foundations of brand building that so many of us skip because they seem like they’re a bit dry or too much work.
Today I’m going to share…
Grab a notepad and pen because this episode is jam-packed!
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I respectfully acknowledge the Wurundjeri and Bunurong Peoples as the Traditional Owners of the Kulin land I live and work on. I pay my respect to their Elders, past and present.