THE BUTT-KICK YOU'VE BEEN NEEDING TO FINALLY START SHOWING UP CONSISTENTLY + GETTING KNOWN AS AN EXPERT
THE BUTT-KICK YOU'VE BEEN NEEDING TO FINALLY START SHOWING UP CONSISTENTLY + GETTING KNOWN AS AN EXPERT
The Know Like Trust Challenge was created as the ultimate solution for experts like you who have big dreams... and big resistance. To help get you out of your own way and out of hiding so you can do what it takes to build an audience of superfans who value your expertise -- and like you for who you really are.
DOORS REOPEN SOON
THE KNOW LIKE TRUST CHALLENGE
So much more confident in what I'm sharing. I feel like me for the first time in a LONG time.
- KRISTIN
"WEEK 3! I'M SHOWING UP!"
EVER FOUND YOURSELF THINKING "WHY IS THIS PERSONAL BRANDING THING SO DAMN DIFFICULT?!"
DOES THIS SOUND A BIT TOO FAMILIAR...?
time for a heart to heart
NO JUDGEMENT. THE STRUGGLE IS REAL - I'VE LIVED IT. AND I'M HERE TO TELL YOU THAT YOU'RE NOT THE PROBLEM.
YOUR APPROACH, HOWEVER?
IT COULD USE A MAKEOVER
NOPE - YOU'RE ALL GOOD.
Because it's clearly not working. And it's safe to say that doing more of the same - beating yourself up, consuming content to inspire you, buying yet another template - won't change a thing. But you know what will?
IT'S 3 THINGS, ACTUALLY:
REBUILDING YOUR SELF-BELIEF
Because your ability to take action AND your natural magnetism rely on you knowing, liking and trusting YOURSELF. Srsly. It's non-negotiable.
I know you want to do it all - but the more you add to your plate, the less likely you are to do anything, let alone do it *well* (or y'know, enjoy the process)
Stop waiting for that day when life magically feels less hectic and commit to taking action today - 'cause no matter how imperfect it is, it's still progress!
SIMPLIFYING YOUR PLAN
STARTING NOW - STARTING MESSY
...and I've got just the thing to help
The 30 day action plan designed to snap you out of the over-thinking, overwhelm, self-doubt + crushing weight of your own expectations that stops you from taking action... and provide you with exactly the amount of motivation, guidance, structure + tough love you need to finally start making progress in a way that actually feels GOOD.
THE KNOW LIKE TRUST CHALLENGE
introducing...
THE 30 DAY ACTION PLAN
You'll kick off the challenge with some intentional prep work to set you up for success. This isn't just about goal setting, but also getting clear on what it's going to take to ensure you stick with the plan and create lasting habits that lead to momentum, growth + breakthroughs well beyond the challenge finishes.
Then each day for 30 days, you'll have a bite-sized audio lesson delivered to your podcast player of choice that corresponds with your Challenge Playbook. These prompts are suggestions to provide structure - not rules to create pressure.
Depending on your goals, available time, energy levels each day, you get to decide what action you want to take and how you take it. Because the more you make this challenge your own, the more magnetic you become!
HERE'S HOW IT GOES DOWN:
flexible
THE StRATEGY
Magnetic Brands are created from the inside out, which is why you'll be given 2 prompts each day:
💡 Daily Inner Work to help you own your expertise, lean into what makes you different and build trust with yourself to show up and do things your way
⚡️ Daily Outer Work to help you show up strategically and share your brilliance so you build know, like and trust with your audience
Every single lesson and action prompt has been chosen intentionally and is designed to help you tap into your own brilliance, creativity and intuition. No paint-by-numbers or fill-in-the-blanks templates to be found. And if that scares you, you need this challenge more than anyone!
THE COMMUNITY
As soon as you enrol, you'll be able to join a private Circle community exclusive to Know Like Trusters.
With spaces dedicated to setting intentions, sharing wins, swapping feedback and setting up collaborations, you'll be able to tap into the incredible energy of the community to help you stay motivated - while also growing your network.
While there’s zero pressure to join, sometimes having some external accountability plus encouragement from like-minded peeps is the extra boost the doctor ordered. Plus the challenge maaay or may not include some prompts involving collaborations and this would make finding them MUCH easier ;)
THE BRIBERY
Even though this challenge is FULL of education around building your brand, the magic is in the ACTIONING of said education. Which is why I’m not beyond bribing you to show up for yourself.
Your Challenge enrolment includes a game of Brand-Building Bingo as well as some other ways to earn points just for participating.
Those points will unlock prizes as well as put you in the draw to win some major ones (think coaching sessions, course scholarships and more!) 🤩
*accountability
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THE KNOW LIKE CHALLENGE IS GOING TO ALLOW YOU TO
In a nutshell
Share content proven to build your authority + showcase your brilliance
Unlock your magnetism by building self-trust, awareness, confidence + clarity
Wake up each day knowing all you need to do is follow the plan + take one small step
Have a personal branding coach in your ears each day (for a pretty sweet price!)
Get the kick up the butt you need to start showing up consistently
OMG THAT'S WHAT I NEED!
Challenge Audio Feed + Workbook ($297 VALUE)
Private Slack Community ($197 VALUE)
Bribery External Accountability (...priceless?)
BONUS: CHALLENGE NOTION TEMPLATE ($37 VALUE)
BONUS: Magnetic P(r)ep Talks ($47 VALUE)
BONUS: Ain’t Got Time For Dat Canva Pack ($57 VALUE)
IT'S ALL WAITING FOR YOU:
TOTAL VALUE: $635+
THE ACTUAL PRICE: $97
NO BRAINER - I'M IN!
Did I mention it's risk-free?
I created The Know Like Trust Challenge to help you avoid the struggle of getting stuck in the cycle of overwhelm and inaction — so you can start showing up strategically and building confidence in your own ability while building know/like/trust with your future clients.
I’m SO confident that it will help you take meaningful, brand-building action that it comes with a 100% Brand Changing Guarantee. If you aren’t satisfied with your purchase for any reason, simply contact us within 21 days for a full refund — no hoops to jump through.
money back guarantee
100%
I created this challenge because after working with countless clients during my 8 years as a personal branding coach, brand strategist + copywriter, something became very clear to me:
The biggest obstacle getting in the way of you being known as the go-to expert in your niche isn't because your Instagram grid is a bit of a mess or because you don't have a sexy website.
It's that your own doubts about your value, your fear of showing up as your brilliant, imperfect self and your struggle to just tell people what you do in a way they really *get*...
...get you all up in your head, riddled with imposter syndrome and overwhelmed about where to start.
Which of course leads to taking very little action - let alone consistent action - and that is what keeps you feeling like your industry's best kept secret.
And I get it!
Having all the motivation but a MIND THAT SEEMS to be working against can be incredibly frustrating.
But I created KLT to help you start taking action again (or for the first time!) in a strategic way — without all the over-thinking and paralysis by analysis. Because I want you to have an easier, more enjoyable way to do what it takes to get known as the expert you are.
For thE first time in a very long time, I feel seen and actually feel like "I got this shit"
- ASHLEY, PHOTOGRAPHER
This for you if:
YOU'RE A PROFESSIONAL OR BIZ OWNER WHO WANTS TO BECOME KNOWN AS THE GO-TO EXPERT IN YOUR NICHE
YOU DON'T WANT TO BUILD A PERSONAL BRAND OR BE SEEN AS THE FACE OF YOUR BUSINESS
You’re tired of the self-doubt, perfectionism and overwhelm that keeps you from showing up
YOU'RE LOOKING FOR SHORTCUTS, HACKS OR SECRETS THAT GIVE YOU THE RESULTS WITHOUT THE EFFORT
You keep buying templates, toolkits or tactic heavy courses but they only create more overwhelm
But for you if:
YOU PLAN ON HOARDING THIS CHALLENGE AND SAVING IT FOR SOME UNDEFINED DATE IN THE FUTURE
not
is
You wish you could stop over-thinking + OVER-COMPLICATING THINGS AND just take SOME action
YOU WANT TO CONSUME THE CONTENT BUT NOT PUT IN THE WORK TO IMPLEMENT THE DAILY ACTION ITEMS
How long will I have access to Know Like Trust?
You'll have access to the audio feed for as long as the challenge exists and if we ever choose to retire it, you'll be given 90 days notice and the ability to download the files to keep -- in other words, you have it for life!
How (and when) will I get access to Know Like Trust?
You’ll receive an email right after signing up for the challenge that includes your very own secret link that will allow you to subscribe to the challenge audio feed on your podcast player of choice as well as login details to a learning hub (hosted in MemberVault) where you’ll be able to download your workbook, transcriptions and access all the bonuses. All of the episodes will be transcribed so you can consume written versions if needed or preferred, plus your challenge workbook will provide extra guidance to walk you through your daily action item.
How long will I need to spend each day on the challenge?
The daily “episodes” will be less than 7 minutes each and depending on the prompt for the day, you will need anywhere from 5 -30 minutes to complete the activity (keeping in mind that you can decide how much energy you put into each one). Some action items will be related to content creation, some to reflection + planning, others to outreach. If you have a particularly crazy day and need to skip one then do 2 the next day, that’s all good too!
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What’s a Slack community?
Slack is a fantastic messaging app that you can join for free and access from your phone or desktop. A dedicated community has been created for challenge takers to provide accountability, encouragement and even to collaborate with fellow Know Like Trusters (which may or may not come in handy with some of the challenge prompts!)
What if I change my mind — can I get my money back?
I’m SO confident that it will help you take meaningful, brand-building action that it comes with a 100% Brand Changing Guarantee. If you aren’t satisfied with your purchase for any reason, simply contact us within 21 days for a full refund — no hoops to jump through.
When does the challenge start?
The Challenge is self-paced meaning you can begin whenever you'd like (and do it as many times as you'd like!) Once you're ready to officially begin, you can declare your start date in the community as well as sign up for Brand-Building Bingo which will give you 30 days to earn as many points/prizes as you can!
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I don’t have a business yet (and may never)- is this challenge for me?
Great question! While this challenge is perfect for helping you build a personal brand based business, a business is not a prerequisite for this challenge. As long as you are committed to building a personal brand, have an area of expertise you’re passionate about talking about, and the intention to get paid for it (whether in your corporate career, side hustle or full time business), this challenge is for you.
What if I don’t have a real audience yet?
I can’t think of a better time to start building one than now, can you? ;) But seriously - the point of this challenge isn’t about vanity metrics. It’s about committing to showing up consistently and taking strategic action that will lead to attracting the kind of attention you deserve from the people you want it from.
And as someone who also started from scratch (from 0 YouTube subs to over 15,000, 0 podcast downloads to over 40,000 and 0 experience to 100s of happy clients) I can tell you that the only way to get to where you wanna go is by taking the first step… then the next… and then the next… and so on. So no matter where in the journey you’re at, this challenge is designed to get you 30 steps closer!
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I’m not confident on social media or marketing myself. Will this actually help me show up and share content that makes me look like an expert?
It may feel like you’re the only one who feels completely unconfident and self-critical about marketing themselves, but lemme tell ya – I wouldn’t have a job if you were! Building a personal brand is tough on so many levels… between the mindset, strategy, skills, time and energy you need, there’s a reason it feels like pushing mud uphill some days. And I designed this challenge to help on all of those levels.
1. You’ll have me in your ear daily with a dose of encouragement, motivation and real talk to help put things in perspective and stop content creation feeling like a life or death scenario
2. The prompts are simple to follow and provide enough flexibility to make them your own, but not so much freedom that you get overwhelmed about what to do
3. I’ll be showing you that there are more ways to build an audience than just being a content creation machine (and that even when you create content, perfection isn’t what leads to results)
4. And most importantly, as long as you give this your best shot each day, by the end of the challenge you will have become a better and more confident content creator in the process!
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No more wheel-spinning or hiding in plain sight. It’s time to build meaningful momentum for your personal brand.
In just 30 days!
I'M ALL IN. LET'S DO THIS!
tick tock
"Blew up my resistance"
I’ve complicated my business plans more and more over the last quarter. The consequences have included lost sleep, delayed action, and increasing paralysis. Kat’s workshop sort of blew up my resistance. I slept better last night than I have in months and feel expectant and relaxed about marketing my business in 2022.
JAY, EMAIL MARKETING EXPERT
"I was stuck, completely unable to move forward."
It was time for me to take my business to the next level, perfectionism had set in. I had overthought everything to such an extent, it felt like my brain was on fire. I was really surprised at how quickly Kat was able to get inside my head and start making sense of everything I had been feeling. She helped me to remove the blocks that were preventing me from moving forward, shifted my entire mindset to get me back into the creative space I needed to be. Working with Kat is one of the best investments I’ve made in myself and my business.
SHANNON, BRAND STRATEGIST
SUCCESS STORIES
GET ACCESS FOR $97
"Going it alone wasn't working"
I was doing every free course and 5 day challenge under the sun but they were all telling me to do different things and I wasn't actually putting any of it into practice… Kat really understands that personal branding and marketing your business is about so much more than just having a strategy and knowing what to do, it's about having the confidence and belief in yourself and what you do to put yourself out there and be seen. As soon as I started showing up and marketing myself with this new mindset and confidence, I signed two new DREAM clients who truly value what I bring to the table and who I adore working with!
ERIN BUTLER, EXECUTIVE ASSISTANT